You run an online store based on the platform Shoper or PrestaShop? Today, a bit of practical information on effective practices that improve the SEO of your store.
At the outset should be commended both software Shoper and Prestashop for the built-in automatic optimization mechanisms. In both these cases, the mere introduction of the products to the store, their correct naming and description metatags allow you to generate automatically the necessary positioning. Everything sounds optimistic, so it looks and works as long as we work in a conscious way by using appropriately selected titles and categories of products and their descriptions.
As above mentioned, the engine shops and CMS systems will automatically generate meta parameters and servants (the address of the page of the product / category).
Often used syntax is as follows:
Meta title: Product name + name + category name Store
Meta description: Admission product description
Slug: product name without Polish characters separated by a semicolon
Excerpt from the panel to the store Shoper – section Positioning – defaults SEO
This solution is good or even very good as long as properly introduce terminology. Here, however, pay attention to a very large flaw automation. In the case of high competition in the industry, the prevalence of specific products, and in connection with the popularity of the leading e-commerce platforms, stores often have identical parameters SEO automatically generated. In practice, this means that several and sometimes more pages appear in search results has identical titles, descriptions, and servants. Consisting exclusively on the automatic termination lose the opportunity to differentiate and better position in the results.
Offering in his shop products from the popular manufacturer, probably sometimes operate an answer, “shortcuts” such as copying information from the website of that same manufacturer. How easily guess, it did so also your competition. But the easiest solution. The popular brand, the more uniform product pages. In this field, it is hard to mention. Meanwhile, the solution is simple but requires attention and situational analysis or marketing. I suggest to take a few moments to “manual” introduction of meta title, meta description and often slugu product information in order to choose the optimal combination of these parameters in terms of positioning. I realize that with a large assortment able to store it means a huge amount of work but it is an action that will surely pay off.
Has long gone are the days when enough nafaszerować of text keywords to appear high in search results. Currently, we algorithms google rise to the heights of restrictions because it is necessary to use good tactics. Among them certainly must be replaced to reduce the number of keywords in a single product page – preferably limited to the one phrase – and replicate it, both in the page title (Meta title), meta description, slugu pages as well as in content.
An example of good practice for the phrase “olfactory tissues.”
Meta title: Scented tissues online store Nazwasklepu.pl
Meta description: Scented tissues at great prices. Buy now from our online store. Fast delivery. Check our offer.
Slug/aaddress product page: www.nazwasklepu.pl/higiena/scented-tissues
Here again, a difficult task to stop the temptation to copy text from the vendor sites. The perfect solution would be to create a unique, unique texts from scratch. I recommend a minimum of what is processed texts manufacturer of grammatical and putting their inclusions. Of course we remember about using the keyword for which you should be. Do not exaggerate, however, with its reproduction – 3 times occurrence is enough. Of course, the more content, possibly including more frequent use of the keyword without incurring search engine.
Yes, the amount of text has a meaning. A common problem is the use of online shops laconic or use of any product descriptions. This type of practice virtually impossible positioning from a purely logical reason – not giving the search engine guidelines as to the substance and object, we can not count on the distinction in the results. Suggested minimum content is about 300 words. Naturally, the more the text better.
At the end of a short summary:
I hope that these short development turned out to be useful. We are happy to hear comments and observations of other users online stores. Feel free to discuss in the comments below.
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